For Immediate Release
ALL MY CHILDREN OFFERS INTERNET INITIATIVE TO SATISFY CROSSPLATFORM NEEDS OF THE GLOBAL MARKET
(Los Angeles, CA / Toronto, ON March 29, 2009): Agnes Nixon, together with The Fremantle Corporation offers ALL MY CHILDREN internet initiative to enhance international broadcast licensees move to cross platform monetization at MIP 09.
Agnes Nixon is the creative force behind more than twenty-five thousand episodes of daytime drama. ALL MY CHILDREN (AMC) has shared a global audience with ABC Network in the U.S. and other international broadcasters for more than 40 years. As a television pioneer and gifted writer, what distinguishes Ms. Nixon, among other things, is that her work has been the first to push social boundaries by bringing socially relevant and challenging topics to daytime. Under the direction of Ms. Nixon, ALL MY CHILDREN is creating synergies between the internet, broadband and broadcast. The show is set in Pine Valley, Pennsylvania, a small, fictitious suburb of Philadelphia. Since its inception, the show has featured Susan Lucci as Erica Kane, one of the daytime's most popular characters.
Our goal is to enhance the value of ALL MY CHILDREN to broadcasters through a cross platform Internet expansion to help promote, expand access and add value for advertisers, viewers and broadcasters, while maintaining geographic exclusivities.
Broadcasters are able to offer daily episodes via the internet, over extended periods. This cross-platform initiative provides interactive opportunities for viewers as well as bonus features.
Broadcasters can employ a special video player from Narrowstep, a unique option that is easy to use and can be embedded into any website to facilitate these interactive features. By using the player, broadcasters can easily create a Catch-up TV solution without the costly process of building their own delivery platform. Broadcasters will retain their relationship with viewers and build advertising dollars, with two slots for banners and Atlas supported pre-roll, multiple mid-rolls and post-roll video ads.
With or without the player, the option of going cross platform with one of the worlds most successful and longest running dramas is a great opportunity, concur Fremantle Corps principal, Irv Holender (LA), and sales executives Diane Tripp (New York), Lisa Dunn (Toronto) and Wayne Broun (Australia).
ALL MY CHILDREN presents opportunities to participate in additional revenue streams such as merchandising and DVD sales, linking up with the www.AgnesNixon.com website, texting opportunities and the available measurement apparatus allowing this new cross platform approach to be very cost effective and viable.
ABOUT AGNES NIXON
Agnes Nixon is best known as the creator of soap operas such as ONE LIFE TO LIVE and ALL MY CHILDREN. Having a key role in the production of these programs, she was either executive producer or consulting producer for both shows for many years: on ONE LIFE TO LIVE from 1968 to 1975, and AMC from 1970 to 1981. She continued to write the program with Wisner Washam until 1983, and again with him from 1988 to 1992, continuing on as a consultant in recurring capacities until 2000. From 1970 until 1992, every episode of AMC was written by either Agnes Nixon or her protg Wisner Washam.
ABOUT NARROWSTEP
The TV on the Internet Company is a leading provider of Internet TV services supporting content providers, broadcasters, telecommunications companies and corporations worldwide. Narrowsteps proprietary technology platform delivers the highest quality, TVlike experience available on the Internet. A pioneer in delivering Internet TV, Narrowstep offers the expertise and technology to move, manage and monetize content across the Internet. www.narrowstep.com
ABOUT THE FREMANTLE CORPORATION
The Fremantle Corporation distributes in the U.S. and internationally to all markets and media worldwide. Fremantle continues to aggressively seek quality product either completed, in production, and/or requiring co-production partners. The company represents a substantial catalogue of quality programming and welcomes industry professionals to visit Booth #R35.14 at MIPTV.
The Fremantle Corporation is part of the Kaleidoscope Entertainment Group. For more information about The Fremantle Corporation including an extensive list of available programming, please visit www.fremantlecorp.com.
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For more information, please contact:
Michelle Daides,
Publicist
The Fremantle Corporation
T- 416-573-3960
E - michelle@mdmediainc.com
Lisa Dunn
VP Sales & Acquisitions
The Fremantle Corporation
T 416-443-9204 x229
E - LisaDunn@fremantlecorp.com